How we will evaluate the result
in numbers
As entrepreneurs, we are dedicated to achieving business results. We aim to provide our customers with not only a fun experience, amazing exploration of the world, and great content, but also something that can be quantified.
The specific metrics we measure for your project will depend on its requirements.
However, here are examples of the metrics we have tracked for various projects, categorized as "content" and "marketing" for easy reference.
The specific metrics we measure for your project will depend on its requirements.
However, here are examples of the metrics we have tracked for various projects, categorized as "content" and "marketing" for easy reference.
Content Metrics
Show how effective our content is
Marketing Metrics
Demonstrates the value that content brings to a business
"We've got 12,000 listens within six months"
In Europe, we usually promise 10,000 to 12,000 listens within six months. But the quantity depends on many factors: topic, format, language, market, and your social media and subscriber base
"Podcast listenability is above 60%"
This means that once a podcast starts playing, the listener remains engaged and doesn't tune out.
"A podcast rating above 4. 5 "
That means that listeners enjoy it.
"We ranked in the top 20 for 5 keywords"
This indicates that search engine robots have identified us as high quality and relevant.
"Listener portrait matches the Target Audience"
Analyze the geography and demographics of the podcast listeners and ensure they align with the Target Audience portrait - there should be a match.
"A podcast retains a core audience"
If the 'listens in 7 days after release' rate is growing at 10-15%, it means we're gaining a core loyal audience. Subscriber growth indicates the same thing.
"We're in the top 10 in our category in our target countries"
This indicates that the podcast is generating significant interest.
"The comments are written or we are told the necessary points in a personal dialogue"
The wording of the comments themselves will help us understand if we have successfully conveyed the right ideas to the audience and achieved the task of positioning.
"We've learned that TAs prefer audiograms over posts (or vice versa)"
Through LinkedIn experiments, we are gaining valuable insights into our CAs' content consumption habits.
"Appeared on the charts that show up in Google searches"
Unfortunately, it would be challenging for us to quantify the potential increase in traffic or client conversions resulting from the chart. Despite the limited digital tracking of its impact, we are committed to securing a spot on the chart.
In Europe, we usually promise 10,000 to 12,000 listens within six months. But the quantity depends on many factors: topic, format, language, market, and your social media and subscriber base
"Podcast listenability is above 60%"
This means that once a podcast starts playing, the listener remains engaged and doesn't tune out.
"A podcast rating above 4. 5 "
That means that listeners enjoy it.
"We ranked in the top 20 for 5 keywords"
This indicates that search engine robots have identified us as high quality and relevant.
"Listener portrait matches the Target Audience"
Analyze the geography and demographics of the podcast listeners and ensure they align with the Target Audience portrait - there should be a match.
"A podcast retains a core audience"
If the 'listens in 7 days after release' rate is growing at 10-15%, it means we're gaining a core loyal audience. Subscriber growth indicates the same thing.
"We're in the top 10 in our category in our target countries"
This indicates that the podcast is generating significant interest.
"The comments are written or we are told the necessary points in a personal dialogue"
The wording of the comments themselves will help us understand if we have successfully conveyed the right ideas to the audience and achieved the task of positioning.
"We've learned that TAs prefer audiograms over posts (or vice versa)"
Through LinkedIn experiments, we are gaining valuable insights into our CAs' content consumption habits.
"Appeared on the charts that show up in Google searches"
Unfortunately, it would be challenging for us to quantify the potential increase in traffic or client conversions resulting from the chart. Despite the limited digital tracking of its impact, we are committed to securing a spot on the chart.
"The podcast provided X amount of engagement with the audience"
By analyzing the number of listens and demographics, we can see how many times we've reached potential customers.
"We provided X units of content to the SMM team," thereby reducing the cost of producing content for SMM.
"We've helped the SMM team improve their metrics"
We will create posts, video shorts, and audiograms based on the podcast and share them on social media. Afterwards, we will assess the audience's reaction to the content to see if it generates more engagement from our target audience.
"We increased the conversion or response rate from 15% to 40%"
The podcast offers content not only for social media managers but also for sales and account-based marketers. It can be included in their outreach strategies to boost conversions.
"We found a way to reduce CPMs from $30 to $17" Paid content promotion provides a cost-effective way to reach the target audience.
"We reduced our CPA from $6 to $4"
Experiments will help us discover the most cost-effective way to increase sign-ups for your social media pages.
"The podcast has built a base of 50 customers"
We promise to send the most interesting stories or useful life hacks to those who write to us on WhatsApp. This way, we will gather the contacts of the most engaged listeners, who are potential clients.
"Podcast-influenced brand awareness"
To achieve this, check the search terms: company name, host name, podcast name, and any words related to the podcast.
"The podcast helped to reduce the direct selling price"
If the sales department aims to attract key partners, a podcast can be a valuable tool. When invited to participate in a recording, the key partner dedicates 1. 5 hours to engage with us. This time allows for relationship-building, which in turn could lead to a reduction in the selling price.
"We've received X traffic from the explainer article"
Based on the podcast content, we will write an SEO article and aim to reach the top position.
"Awareness, top-of-mind, trust, brand attributes"
We measure them during in-depth studies or surveys. If there are no resources for research, we simply hope to hear from our partners during negotiations, "Oh, I heard your podcast!
"The podcast helped reduce the cost per lead (CPC) by X%"
We employ retargeting mechanics by gathering individuals who engaged with a podcast-related post into a segment. This segment is then expanded using lookalike audiences. Subsequently, we launch a comprehensive advertising campaign targeting this segment and compare the CPC with that of a standard advertising campaign. If the CPC is lower, we document the cost savings.
"The podcast helped reduce event marketing costs" The podcast host is invited to events for free as an expert.
By analyzing the number of listens and demographics, we can see how many times we've reached potential customers.
"We provided X units of content to the SMM team," thereby reducing the cost of producing content for SMM.
"We've helped the SMM team improve their metrics"
We will create posts, video shorts, and audiograms based on the podcast and share them on social media. Afterwards, we will assess the audience's reaction to the content to see if it generates more engagement from our target audience.
"We increased the conversion or response rate from 15% to 40%"
The podcast offers content not only for social media managers but also for sales and account-based marketers. It can be included in their outreach strategies to boost conversions.
"We found a way to reduce CPMs from $30 to $17" Paid content promotion provides a cost-effective way to reach the target audience.
"We reduced our CPA from $6 to $4"
Experiments will help us discover the most cost-effective way to increase sign-ups for your social media pages.
"The podcast has built a base of 50 customers"
We promise to send the most interesting stories or useful life hacks to those who write to us on WhatsApp. This way, we will gather the contacts of the most engaged listeners, who are potential clients.
"Podcast-influenced brand awareness"
To achieve this, check the search terms: company name, host name, podcast name, and any words related to the podcast.
"The podcast helped to reduce the direct selling price"
If the sales department aims to attract key partners, a podcast can be a valuable tool. When invited to participate in a recording, the key partner dedicates 1. 5 hours to engage with us. This time allows for relationship-building, which in turn could lead to a reduction in the selling price.
"We've received X traffic from the explainer article"
Based on the podcast content, we will write an SEO article and aim to reach the top position.
"Awareness, top-of-mind, trust, brand attributes"
We measure them during in-depth studies or surveys. If there are no resources for research, we simply hope to hear from our partners during negotiations, "Oh, I heard your podcast!
"The podcast helped reduce the cost per lead (CPC) by X%"
We employ retargeting mechanics by gathering individuals who engaged with a podcast-related post into a segment. This segment is then expanded using lookalike audiences. Subsequently, we launch a comprehensive advertising campaign targeting this segment and compare the CPC with that of a standard advertising campaign. If the CPC is lower, we document the cost savings.
"The podcast helped reduce event marketing costs" The podcast host is invited to events for free as an expert.
After the initial meeting, we will determine the specific metrics that are relevant for your project
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