Olya, the CMO of the company I worked for, once shared a valuable story with me. Back in 2008, during a severe global crisis, her family had to start saving money. Olya did her best, and her mother-in-law offered some helpful advice: "Instead of buying chicken breasts and legs separately, buy a whole chicken. Then cut it up and cook it in various ways. You can boil the chicken and use the broth for soup, serve the boiled meat as a separate dish with pasta, and if there are any leftovers, you can stew them with vegetables." "This will turn out to be 1. 5 times cheaper," Olya did the math, and yes, - it is indeed true, it is cheaper.
Many years later, Olya passed on the same advice to me: "The same principle can be applied when creating content for a company. Typically, the event, brand, and content marketing departments generate a significant amount of content, but it is often only used once. It would be more cost-effective and environmentally friendly to repurpose it in various formats."
We do this, for example, with Roman Prokhorenko from Questbook: they broadcasted about ZK and then created educational shorts from this content
- for Twitter — https://lnkd.in/dvauJ3WJ,
- and LinkedIn — https://lnkd.in/dHeKs_3m ?actorCompanyId=14406246.
With just one broadcast, you can create short clips to share on social networks for an entire month in advance. What's even more valuable is that listeners have the option to join the broadcast online for 1-1. 5 hours or watch concise educational videos afterwards.
In general, we in the editorial office follow the rule that "content is a chicken". When we come across valuable content, we seize the opportunity and repurpose it into various formats. Acquiring rich content is a significant undertaking, both in terms of time and resources. Once we have obtained valuable content, we make sure to utilize it to its fullest potential.
Many years later, Olya passed on the same advice to me: "The same principle can be applied when creating content for a company. Typically, the event, brand, and content marketing departments generate a significant amount of content, but it is often only used once. It would be more cost-effective and environmentally friendly to repurpose it in various formats."
We do this, for example, with Roman Prokhorenko from Questbook: they broadcasted about ZK and then created educational shorts from this content
- for Twitter — https://lnkd.in/dvauJ3WJ,
- and LinkedIn — https://lnkd.in/dHeKs_3m ?actorCompanyId=14406246.
With just one broadcast, you can create short clips to share on social networks for an entire month in advance. What's even more valuable is that listeners have the option to join the broadcast online for 1-1. 5 hours or watch concise educational videos afterwards.
In general, we in the editorial office follow the rule that "content is a chicken". When we come across valuable content, we seize the opportunity and repurpose it into various formats. Acquiring rich content is a significant undertaking, both in terms of time and resources. Once we have obtained valuable content, we make sure to utilize it to its fullest potential.