This guide will help you in creating a roadmap if you have never launched a podcast before.
1. Brainstorm
You will have to answer important questions such as the problems your podcast will address, your target audience, a concise concept in just 15 words, the format you'll use, and how success will be measured for this project. It's easier to think about all of this with like-minded people.
2. Assemble a team
Check out the previous post to see the roles on a podcast team. Of course, your team does not have to consist of 10 people. Some roles can be combined, while others can be outsourced.
3. Have a plan for promoting your podcast
Promotion requires just as much time and effort as creating the show itself. To help you get started, create three lists:
- Release List - it is a list of all the resources where you can spread the word about the release of the first episode, including Facebook and family chats in iMessage.
- Routine list - where you can share each new episode.
- A development plan may include various features such as training, cross-promotion, SEO optimization, participation in competitions and conferences, and even distributing leaflets. The possibilities are endless.
4. Please record and edit the first three episodes as a reserve
Most podcasts shut down after 1-3 episodes because the work involved is more challenging than it may appear from the outside. If you plan to produce 3 episodes, it is essential to test whether your team can adhere to the format and have the required pace. Also, having a reserve of 3 episodes will ensure that the schedule remains uninterrupted in case someone from the team falls ill or goes on vacation.
5. Put together an image
To create a cover with different sizes and a jingle with variations and pick-up shots, you will need to find an illustrator and composer. It involves formulating a brief and going through multiple rounds of edits, which can take a couple of weeks.
6. Register a podcast
Choose a hosting platform, create a podcast profile, and begin filling it out.
7. Create a captivating podcast teaser
When new listeners join your show, they will start with a teaser to quickly decide if your podcast is worth their time. So, it is important to keep your teaser short and sweet.
8. Submit your podcast to all podcast platforms
Once you publish your teaser on your hosting site, you'll be ready to submit applications to podcast platforms. These applications will be reviewed within a week, so by the time Episode No. 1 is published, your podcast will be available on all platforms.
That's it! All that's left is to release the first episode and celebrate with the team!
And at this moment, the most interesting thing is just beginning: you will agree on cross-promotion and collaborations, create special issues, experiment with promotion, think more of the format - and observe how your audience grows.
1. Brainstorm
You will have to answer important questions such as the problems your podcast will address, your target audience, a concise concept in just 15 words, the format you'll use, and how success will be measured for this project. It's easier to think about all of this with like-minded people.
2. Assemble a team
Check out the previous post to see the roles on a podcast team. Of course, your team does not have to consist of 10 people. Some roles can be combined, while others can be outsourced.
3. Have a plan for promoting your podcast
Promotion requires just as much time and effort as creating the show itself. To help you get started, create three lists:
- Release List - it is a list of all the resources where you can spread the word about the release of the first episode, including Facebook and family chats in iMessage.
- Routine list - where you can share each new episode.
- A development plan may include various features such as training, cross-promotion, SEO optimization, participation in competitions and conferences, and even distributing leaflets. The possibilities are endless.
4. Please record and edit the first three episodes as a reserve
Most podcasts shut down after 1-3 episodes because the work involved is more challenging than it may appear from the outside. If you plan to produce 3 episodes, it is essential to test whether your team can adhere to the format and have the required pace. Also, having a reserve of 3 episodes will ensure that the schedule remains uninterrupted in case someone from the team falls ill or goes on vacation.
5. Put together an image
To create a cover with different sizes and a jingle with variations and pick-up shots, you will need to find an illustrator and composer. It involves formulating a brief and going through multiple rounds of edits, which can take a couple of weeks.
6. Register a podcast
Choose a hosting platform, create a podcast profile, and begin filling it out.
7. Create a captivating podcast teaser
When new listeners join your show, they will start with a teaser to quickly decide if your podcast is worth their time. So, it is important to keep your teaser short and sweet.
8. Submit your podcast to all podcast platforms
Once you publish your teaser on your hosting site, you'll be ready to submit applications to podcast platforms. These applications will be reviewed within a week, so by the time Episode No. 1 is published, your podcast will be available on all platforms.
That's it! All that's left is to release the first episode and celebrate with the team!
And at this moment, the most interesting thing is just beginning: you will agree on cross-promotion and collaborations, create special issues, experiment with promotion, think more of the format - and observe how your audience grows.