"Lead generation in podcasting happens when B2B companies invite potential customers as guests. By featuring decision-makers from organizations that perfectly align with their Ideal Customer Profile, companies can bypass several stages of the traditional lead funnel.
Additionally, hosts can ask probing questions during the podcast, naturally leading to problem-solving discussions after the show.
Furthermore, by inviting industry leaders, experts, and potential customers to participate, companies can establish valuable relationships and position themselves as trusted partners within the industry. As these relationships grow, guests become more inclined to do business with the company. Moreover, podcast guests often share the podcast and website with their own network, expanding the company’s reach and visibility to potential new leads."
Source: the Entrepreneurs' Organization
Additionally, hosts can ask probing questions during the podcast, naturally leading to problem-solving discussions after the show.
Furthermore, by inviting industry leaders, experts, and potential customers to participate, companies can establish valuable relationships and position themselves as trusted partners within the industry. As these relationships grow, guests become more inclined to do business with the company. Moreover, podcast guests often share the podcast and website with their own network, expanding the company’s reach and visibility to potential new leads."
Source: the Entrepreneurs' Organization