Senior executives are busy individuals who value efficiency in their consumption habits. Perhaps because of this, far fewer of them name YouTube as their primary podcast platform. Spotify and Apple Podcasts are effectively tied as the platform senior executives use most often, at 24% and 23% respectively, with YouTube coming in at 18%. That’s vastly different from other monthly podcast listeners where YouTube lands at #1 for platform of choice at 31%, followed by Spotify at 24% and Apple at just 14%. So podcasts offer an informative medium that complements senior executive's on-the-go lifestyle.
When it comes to reaching senior executives, the potential impact of podcasts is unparalleled. According to Signal Hill Insights's latest research:
Here are the major takeaways for Brand Building:
Do you want to tap into the minds of senior executives?
Reach out to discover how our branded podcasts can elevate your brand's visibility and impact in the B2B landscape.
When it comes to reaching senior executives, the potential impact of podcasts is unparalleled. According to Signal Hill Insights's latest research:
- 4% of all adult monthly podcast listeners are high-level and mid-level executives at organizations with over 500 employees.
- These executive listeners are avid consumers of podcasts, with 83% tuning in weekly, making them more than 2x as likely to be "power listeners" spending over 5 hours a week on podcasts.
- Senior executives are versatile listeners, consuming podcasts during various activities such as commuting, traveling, and working out.
Here are the major takeaways for Brand Building:
- B2B brands have a unique opportunity to leverage podcasts to engage with senior executives, offering valuable insights and thought leadership.
- Podcast advertising provides a platform for brands to establish mindshare among an audience that is often challenging to reach through traditional channels.
Do you want to tap into the minds of senior executives?
Reach out to discover how our branded podcasts can elevate your brand's visibility and impact in the B2B landscape.
