In the realm of HR branding, podcasts are emerging as a game-changer. According to Gallup's survey, only 15% of employees are actively engaged in their jobs. About 50% of US workers describe their job as a career, while 18% say it is a stepping stone to a career. 30% of workers say their job is “just a job to get them by”. Corporate podcasts are fostering trust, building robust connections, and nurturing a positive work culture.
🤝 Trust and Engagement: Trust serves as the foundation for a strong employee-employer relationship. Corporate podcasts, with their authentic and informative content, are emerging as catalysts for building trust and fostering strong connections among employees.
⏰ Long-Term Impact: Here's an interesting fact: podcasts keep their audience engaged 14 times longer than video content (based on Quill Inc's report titled "The Ultimate Guide to Branded Podcasts"). Just imagine the potential of delivering meaningful, long-lasting messages to your workforce through this medium. It's like binge-watching a season of insights!
🌐 Long-term Investment: The beauty of podcasts lies in their evergreen nature. Even after the podcast itself concludes, its relevance remains. You can continuously promote it as part of your onboarding process, ensuring that essential topics are always accessible to your team.
Podcasts are reshaping the HR landscape, offering a powerful platform to engage, educate, and enhance your employees' experiences. The question is, how will you harness the potential of this transformative tool to shape your HR brand?
🤝 Trust and Engagement: Trust serves as the foundation for a strong employee-employer relationship. Corporate podcasts, with their authentic and informative content, are emerging as catalysts for building trust and fostering strong connections among employees.
⏰ Long-Term Impact: Here's an interesting fact: podcasts keep their audience engaged 14 times longer than video content (based on Quill Inc's report titled "The Ultimate Guide to Branded Podcasts"). Just imagine the potential of delivering meaningful, long-lasting messages to your workforce through this medium. It's like binge-watching a season of insights!
🌐 Long-term Investment: The beauty of podcasts lies in their evergreen nature. Even after the podcast itself concludes, its relevance remains. You can continuously promote it as part of your onboarding process, ensuring that essential topics are always accessible to your team.
Podcasts are reshaping the HR landscape, offering a powerful platform to engage, educate, and enhance your employees' experiences. The question is, how will you harness the potential of this transformative tool to shape your HR brand?